Visual Language | Voting Demographic Mind map

        

Multimedia Experience | Revised E-mail and Slice Comps

                

Multimedia Experience | E-mail Comps

First Round Concepts-

My objective while creating these e-mails was to not just gather information about the viewer and send them things that they might like, but to instead provide them with the necessary tools to customized their own e-mails to their liking by category and key words. A main focus for my audience is that this bulletin is as interactive as possible, ( multiple click able objects, roll overs, search bar connected directly to the site, as well as options that let you add and delete potential genres of news.)

Traditional

I decided to explore a horizontal format similar to that of a computer screen although a little bit smaller so that the viewer could have multiple windows open at the same time, since multi-tasking is a big part of this demographics personality. I split the viewers chosen topics into two sections, the left being the most interested in and the right the second and third. The user has the ability to add or subtrac t a story if they were send something they didn't like or if they want more stories related to it.

Interactive | Custom

I think that the interactivity could be a problem with this concept but I still like the format and concept of it. Essentially it a smaller version of the site. Already uploaded are several top stories from each category. As you receive more and more e-mails you can start to favorite some by pressing t he plus sign or delete by the minus. The information will be sent back to the host and will be reflected in your following e-mails. At the bottom their is a list of related articles and a picture that corresponds with a rollover and links to the articles. This concept also includes the search bar at the bottom for spontaneous searches sparked by reading the articles.

Sharing

This concept focuses more on a community of users sharing information with one another. Similar to facebook or myspace you can become friends with people and share news stories and movies through e-mail. If you like a story you can click the share button, adding it to your favorites where it will be sent to your friends and so on. I also used a grid structure to keep the content in a comfortable composition that allows the eye to flow naturally through the page.

Multimedia Experience | Audience Research

Urban Professionals | Married | Tech-savvy

Overall Description-

When discussing this demographic the assumed age for this type of lifestyle is around 30-45 years of age, married with children more than likely, and aware of the latest technology trends and gadgets. They require a stable lifestyle and income to have a healthy family life with their spouse and children. They would most likely spend a lot of time in the home and therefor would probably spend a good deal of money improving their life within the home such a electronic gadgets, time saving devices, and home improvement and renovations. Because this demographic spends a good deal of time in the house they also have the desire to use that money they saved sitting at home to go out and treat themselves as well as their families to a night on the town.

Urban Professionals



Family Oriented





Tech-Savvy

Interests | Technology

Who doesn’t love a big screen or a digital picture frame that changes out photos every few minutes or so. This demographic is no different, in fact with the money they make and their hectic lifestyle these new age products fit right in with the demand to make their lives easier and fun.

Blackberry



TomTom




Interests | Family Activities

Because this demographic spends so much time in the office and at home they look for these activities to escape their lives for a moment and just enjoy their families company.

Amusement Parks



Movie Theaters

Interests | TV & Magazines

When they are not at work or out of town on a business meeting the majority of their time is spent at home, and now a days that involves a lot of television and reading, not books but magazines.

Science Channel



Discovery Channel



Popular Science

Interests | Internet

This demographic may be older but they are definitely no stranger to the power of information and the connectivity of that information, the internet. Along with the news on television you can also search sites such as CNN to get your news whenever it is convenient for your busy schedule. Also searching sites such as productdose.com is a good way to feed your desire for the newest time saving gadgets.

CNN.com



Productdose.com




Interests | Home Improvement

Along with buying all of the cool gadgets for your house these people will often change their environment to better suit there needs and desires. New furniture, a fence around the yard to keep the dog in, painting the walls your favorite shade of blue so you can relax when you get home from work, all of these are ways to improve your surrounding all by yourself. Humans like to be comfortable and will spend money to do so.

Home Depot



Target