Overall Description-
When discussing this demographic the assumed age for this type of lifestyle is around 30-45 years of age, married with children more than likely, and aware of the latest technology trends and gadgets. They require a stable lifestyle and income to have a healthy family life with their spouse and children. They would most likely spend a lot of time in the home and therefor would probably spend a good deal of money improving their life within the home such a electronic gadgets, time saving devices, and home improvement and renovations. Because this demographic spends a good deal of time in the house they also have the desire to use that money they saved sitting at home to go out and treat themselves as well as their families to a night on the town.
Urban Professionals
Family Oriented
Tech-Savvy
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