Monday, September 1, 2008

Values

-Conservative but accepting of other lifestyles.

-Family oriented

-Stable lifestyle

-Involved in the community

-Hard Working

-Working for their future and their families

-Accepting of change

-Relatively up with current trends

-Know what they want and how to get it
-Safety


Visual Preferences


-Clean

-Information Based

-Neutral Colors

-White space

-Stable

-Hierarchy

-Blend of Modern and Traditional

1 comment:

Garrettttttttttttttt said...

I think your research is great here, by the way! Why do you think they would admire clean, white space for their information? Is it because it's a visual rest from their busy lives? I'm just curious. Great thoughts! Very thorough!